Image is everything
These days, making it in the music industry isn’t just about the songs you write or the way you sing. Record labels are just as interested in what you look like and what you wear! Look at two of the biggest female solo artists around at the moment, Jessie J and Florence and the Machine. I doubt either of them would have been so successful if they hadn’t cultivated the right image. Jessie J has actually been making music for six years, but has only recently tasted success after developing her current hard and edgy persona, while Florence Welch’s brand of whimsical pop only works because she happens to look like the heroine from a John Waterhouse painting!
So how do you know what record company executives want to see? The first thing is to make sure that your image matches your music. It’s no use impressing A&R guys with your swaggering hip hop demo and then turning up to the meeting dressed like a boho hippie. Originality is another key ingredient. It’s hard enough to make it in the music business without being compared to other artists; don’t make it more difficult by copying someone else’s style. These days it’s actually very hard to come up with a truly original look. If you try and develop a completely new look, teaming up bold, clashing colours or even creating your own clothes, then everyone will immediately assume you’re trying to look like Lady Gaga. And let’s face it; there’s only one person in the whole whole world who could pull off a dress made of meat…
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